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Let your motto become expressions of your character.
And let your character be informed by the words you use to express it.
Minimally, they are less effective than they would otherwise be.
Without that explicit instruction, our use of mottos becomes little more than the idiosyncratic expressions of a quirky parent.
Imagine if we all had our own motto that instructed and informed our own internal identity or family climate! When the message is repeated over time (and lived up to), it can distill into the hearts minds of even the newest group and family members like tiny inoculations against the cynicism, habits, inertia, corruption and negativity of other less helpful cultures from previous companies, family conditions or communities.