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In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose," would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by its Australian subsidiary, Holden; Chevrolet announced a return to the region beginning in 2018 after a 50-year absence.Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine. He also incorporated the Mason and Little companies.On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.
Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.
In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body.
In 1957 Chevy introduced its first fuel injected engine, During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of America's best selling lines of automobiles in history.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.
With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom would be moved upmarket. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia.
Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.